Archive for February, 2012

Google Webmaster Tools Tries To Simplify Search Queries Report

2012/02/15

A couple weeks ago, we reported that Google Webmaster Tools added features.

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Weekly Webinar Round Up for 2/15/2012

2012/02/15

Open up some space on your daily planner for some of the webinars this week. If you see webinars offered that would be of interest to SearchEngineJournal.com readers, please email them to me at laura@searchenginejournal.com. Thanks! Raven Tools Walk

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Beginner’s Guide to Google Analytics: What to Track

2012/02/15

Before you can do anything else with Google Analytics, you need to understand what you’re trying to track and why. Here are a few ideas for some types of data you may want to track correctly from the beginning in Google Analytics.

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SEO: A Force for Good

2012/02/15

Think about what the web would look like without SEOs working to help legitimate sites rank for the terms that they should rank for.

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Video Interview: Social Media Marketing at GM – Charlotte Blank, Manager of Social Media

2012/02/15

At the recent Online Marketing Summit in San Diego I caught up with Charlotte Blank , Manager of Social Media at General Motors to talk about digital marketing.  In this short interview I asked Charlotte a few fundamental questions about digital and social media marketing related to customers: 1. How does GM segment digital marketing activities between customer acquisition and retention

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How Local Small Businesses are Evolving Their Online Marketing Strategies

2012/02/15

Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally open to reaching a target audience through alternative means like Google and Yelp?

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A Fake Google Store

2012/02/15

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Google’s Tony Bennett Valentine Logo & More

2012/02/15

Happy Valentine’s Day everyone! Valentine’s Day is one of those days the search engines go all out on their logos, like they do on New Years, July 4th and many other days.

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Can AdSense Publishers Sell Direct Ads?

2012/02/15

A WebmasterWorld thread asks a question that is so obvious and basic that I’ve never thought of it or even seen it asked before in the forums…

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Google: Cookieless Domain Have No Direct SEO Effect

2012/02/15

A Google Webmaster Help thread asks if there is an SEO benefit to going the cookieless domain route. The simple answer is that no, there is no direct SEO impact on going with the cookieless domain…

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