Many (even most) corporate community managers are relatively passive, waiting for users to come to them. However there is a real power to assertively identifying themed conversations surrounding your corporate objectives, and diving right in.

You can use data found on government websites to create compelling linkable material. This freely available material, in conjunction with your own research and insight, should help you make content that gets linked to by all the right places.

If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi ( @juntajoe ) and his company the Content Marketing Institute (CMI).  Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels.   This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange. I enjoyed the history that Joe shared with the audience as well as his practical tactical tips that can be implemented by an organization of any size.  However, I think the true takeaway is determining a way to differentiate yourself from your peers and your competition.

Posted by jamesagate This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Following the positive response to my last post here on SEOmoz , I wanted to bring you all some data right from a few of our real-world campaigns.

Most people have no clue what Wolfram|Alpha is but it is one of the speciality search engines I use on a daily basis. I use it to look up data…

Google is placing the authorship rich snippet author image all over the search results these days.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Google abused its trust and misused its power when it blacked out its logo and encouraged its millions of users base to “Tell Congress: Please don’t censor the web!” At least according to the Recording Industry Association of America’s CEO.

Bing is testing a new design for the search results layout.