Archive for March, 2012

Five Huge Opportunities for Generating Traffic and Conversions to ecommerce Websites

2012/03/30

Around half of the online marketing clients that I work with at GPMD are ecommerce, so we spend a lot of time thinking of new ways that they can generate more traffic / sales. I believe that the following five areas represent significant opportunities for online retailers as, in the vast majority of industries, there Follow SEJ on Twitter @sejournal

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Getting Started With Microsoft Advertiser Intelligence

2012/03/30

Microsoft Advertising Intelligence (MAI) is one of the SEM tools most Advertisers don’t even know they wish they had.

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Traffic Data Now Back In Google Maps

2012/03/30

Google has officially brought back the traffic data to Google Maps driving and transit directions. Back in July 2011…

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63 Free (or Almost Free) Ways to Market Your Business

2012/03/30

We’ve dug deep into our bag of marketing tactics from over the years to pulled together 63 free (or almost free) marketing tips and tactics that any business on the planet can use big or small to generate publicity, buzz and awareness on the cheap.

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Facebook Timeline: What Are the Changes for Brand Pages?

2012/03/30

Note from Lee: Please welcome this guest post from Sara Duane-Gladden, of TopRank Online Marketing’s copywriting team.  Facebook is changing again. That never happens, right? For regular users like me, it seems as if there is something new happening at the social network every day

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Matt Cutts Explains Submitting to Index via Google Webmaster Tools

2012/03/30

In this video Matt explains a feature in GWT that you may not have heard about and explains how when using fetch as Googlebot you can also use it to request to submit a page to the index. Matt explains how this option could be helpful for you. Follow SEJ on Twitter @sejournal Follow SEJ on Twitter @sejournal

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How Serious Is Facebook About Search?

2012/03/30

An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive

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Local Mobile Ad Revenues Forecast: $5 Billion by 2016

2012/03/30

Mobile local ad revenues will grow to $5.01 billion in 2016. Meanwhile, mobile local search volume will intersect desktop local searches in 2015.

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Online Marketing News: Facebook Timeline is Here, State of the News Media, Google Cracks Down

2012/03/30

Small Businesses Increase Online Marketing Efforts This video from AT&T Business provides great insight into online marketing trends for small businesses.  What you’ll learn: User preferences Network Growth Online Marketing Tactics News You Can Use “Don’t Dread Tomorrow’s Mandatory Switch to Timeline, Study Shows It’s Good for 95% of Facebook Pages”   March 30 marks the official rollout of Timeline for Facebook business Pages

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Google Spent $213 Million Advertising its Products in 2011

2012/03/30

The online giant is spending enormous amounts of money on TV, magazine, and newspaper ads to promote Google+, Chrome, and other products. Google is now spending around the same percentage of revenue as companies like Apple, Microsoft, and Yahoo

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