Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why

I can’t count the number of times I’ve been challenged by advertisers on the topic of trademark search. The question is simple: why “waste” money buying traffic on trademark keywords when it is clear that the user intends to get to their site? Researching the topic, there have been a number of…

If you think the mobile space is only beneficial to consumers, you’ve got it all wrong.

The Local Web – The Single Largest Opportunity For National Brands This infographic by Balihoo shares the significance of marketing locally to your potential customers.  According to this infographic: 73% of online search activity is related to local content 82% of local Internet searches follow-up offline 23.6%  the percentage that digital media is expected to represent of advertising by 2015 Featured Team Member Story Sara Duane-Gladden – Is Facebook Advertising the Problem?  Or Are Brands Expectations the Culprit?

How will mobile local monetization materialize? That’s the big question. This outline offers a few foundational elements for mobile monetization which many players ¬- including Yelp, Foursquare, and Facebook – could (as some already have) build on

Google unveiled its Knowledge Graph recently, which it called the “first step in the next generation of search.” Chinese search giant Baidu isn’t impressed, saying Google’s semantic search isn’t new, and Baidu has been doing it better since 2009

Google reports it receives over 250,000 requests to take down URLs accused of copyright infringement each week.

Google is embarking on an awareness-raising program that will see it notify, via its own search results pages, roughly half a million users that they may be on the brink of losing their internet connection as a result of a malware infection.