< sigh > …  Once again, Yahoo has yet another plan to innovate, and thus stay relevant in an ever more challenging search arena.  And just as they’ve done many times over the years, it already appears they’ve got a lot to learn about messaging.  Not to mention it appears they’re still stuck in “riding other

Jay Baer Keynotes Wednesday Lunch Session at 2012 Marketo Summit There has long been a widely held (and incorrect) belief that social media is a B2C sandbox. ’Stay out B2B marketers, this social thing has nothing to do with you.’ Of course, there have been countless studies that have documented B2B marketers successes in driving results in social. With the notion that social is only for B2C debunked, in its place now are new myths.

It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we

A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a few tips for small businesses on how to adapt and launch diverse and creative marketing strategies.

Today on Google is a fancy interactive logo for the would be 78th birthday of Bob Moog. Moog invented the first electric music machine known as the Moog Synthesizer. He revolutionized music with this device when he introduced it in 1964 at a convention..

Luckily for most, there are a host of apps out there that make doing the job of a community manager, regardless of when, where, or how, a bit easier. Here’s a look at some must-have apps that should be on every community manager’s iPhone (or iPad).

Matt Cutts of Google published a video on what to do if your competitors are spamming Google and benefiting from it. Matt Cutts talks about the various ways to report spam to Google..

Google CEO Larry Page took the stage at Zeitgeist 2012 to talk Beyond Today, though in fact he spent the majority of his time reiterating the rapid-fire changes at Google and explaining their evolutionary motivations over the past year.

Search launches seem to come in threes. A couple of weeks ago we had Bing Social, then came Google with Knowledge Graph and now Yahoo introduces Axis. When I met with Yahoo earlier this week to hear about it I received the now familiar speech that Yahoo is still very much in search and continuing…