I had an interesting email hit my inbox, someone showing me how a Google employee was “100%” sure there had been no Penguin Update. There was, of course, and it’s a reminder that just because someone is a Googler, that doesn’t mean they know how Google Search works. Google..

Global domination. This is what appears to have been Facebook’s goal in 2012, according to the World Map of Social Networks, which is based on both Google Trends for Websites and Alexa.

Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during algorithm changes, using a poem about Google’s Penguin and Panda updates to illustrate his point.

Yesterday, the Google Webmaster Help team posted another video by Matt Cutts – this one was named What happens if I link to a good page that later becomes spammy…

One of the biggest challenges to delivering an effective social media campaign for big, multinational brands is executing the strategy on a practical level: you’ll have multiple networks, profiles, languages, and social media managers to control across different countries. Implementing your… Please visit Search Engine Land for the full article.

The new Auction Insights report answers the question about who competes in a given auction.

What is this “Cookie” Law?

Trent Harbour’s site was bitten by Penguin.

Have you ever felt that your marketing strategy was beginning to take on some unhealthy habits or perhaps fattening up in all the wrong places? Perhaps it’s been awhile since you took a long hard look at your strategy and looked at it for what it should be, an ever evolving and improving means of communicating with your customers.

What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works is a different matter.