Archive for May, 2012

SearchCap: The Day In Search, May 21, 2012

2012/05/21

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Ads Related To…” Text Officially Rolls Out On AdWords’ Top Ad Block We’ve seen “Ads related to…” followed by the… Please visit Search Engine Land for the full article.

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Poll: SEOs, Do You Trust Google?

2012/05/21

Communication, transparency and outreach by Google is at an all time high but it feels as if trust between SEOs and Google is at an all time low.

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“Ads Related To…” Text Officially Rolls Out On AdWords’ Top Ad Block

2012/05/21

We’ve seen “Ads related to…” followed by the search query before, but now it’s at the top of the top ad block and it’s rolled out officially for most — if not all — search terms on Google AdWords. The new text appears at the top of the yellow AdWords… Please visit Search Engine Land for the full article.

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How Do You Motivate a Search Engine? Motivate a Customer!

2012/05/21

Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the techno-mumbo-jumbo away and what you’re left with is concepts of how to motivate search engines to pay attention to your site and apply the right amount of “value” to it

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Yahoo to Sell Half of Alibaba Stake for $7.1 Billion

2012/05/21

Yahoo holds a 40 percent stake in Alibaba, but will be able to reduce this by half. The deal also includes provision for a share buy-back plan for Yahoo and a potential IPO by Alibaba.

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Does Your Enterprise Have A Social Silo Just Wasting Money?

2012/05/21

The need for integration between social media and SEO is steadily increasing. We have all read the articles about the way that content is +1′ed by people you follow is shown in Google results (or how content Liked by a Facebook friend is elevated in Bing results)

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WAP Search is Dead! Long Live WAP Search

2012/05/21

If you are a technophile, an online marketing specialist or a mobile marketer it can be easy to forget that a large part of your target market might not own a smartphone. This can be especially true if your demographic is broad reaching, and includes the upper and lower ends of the age spectrum… Please visit Search Engine Land for the full article

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Learn: SEO Lingo Defined

2012/05/21

While there are plenty of great articles on the Search Engine Journal website that dissect current SEO best practices and provide excellent recommendations to current webmasters, all the advice in the world won’t make a difference in your website’s success if you don’t understand the terminology that’s being used in the first place! So if

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Learn: SEO Lingo Defined

2012/05/21

While there are plenty of great articles on the Search Engine Journal website that dissect current SEO best practices and provide excellent recommendations to current webmasters, all the advice in the world won’t make a difference in your website’s success if you don’t understand the terminology that’s being used in the first place! So if

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Classic Marketing Consulting Fail: “What We Got Here is a Failure to Implement”

2012/05/21

If you’re old enough to remember the classic movie, Cool Hand Luke, there’s a moment when a rebellious prisoner played by a young Paul Newman refuses to “go along” with prison rules despite some grueling punishment.

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