As campaigns mature, keywords evolve from experiments to proven revenue drivers.

Yesterday, Google announced what they are calling the knowledge graph.

Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin).  Based on my analysis, I have written several posts covering my findings.  In my latest post, An Update from the Over Optimization Front Lines,

No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile.

The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web. The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 this…

I don’t like trying to package everything that’s happening in our industry into a neat little box, because it’s like trying to describe the cause of the Civil War in two sentences. I’m likely to leave some things out, overstate some factors, and unintentionally offend some people

Photo Credit: Geoff Livingston – Flickr [Note from Lee: The growing trend towards integration of marketing and communications disciplines has brought a tremendous demand for guidance and insight. I’m happy to say that my friends Geoff Livingston and Gini Dietrich have published a new book about just that

Although Google has already done an impressive job indexing the web and using algorithmic processes to serve users relevant results, they have been concentrating on developing a graph of semantic information and incorporating that information within the search results. Yesterday, Google officially announced the Knowledge Graph and began rolling out the new features for Google

You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest