Archive for May, 2012

How to Improve Productivity When Working with AdWords

2012/05/14

Are you an online marketing expert and thinking about launching an AdWords account? Currently using AdWords but find that it just takes up too much of your time throughout the day?

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5 Local Linkbuilding Ideas For The Post-Penguin/Panda Era

2012/05/14

I have been fielding a lot of calls from sites big and small that believe they got hit by Penguin, Google’s “over-optimization” algorithm.

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Google Penguin 1.1 Update Underway? Recoveries?

2012/05/14

There are some reports of major shuffling going on in the Google search results as of yesterday. I believe from the reports that it may be a Penguin update – but I do not have confirmation from Google on this yet. There are WebmasterWorld threads and if you scan the Google Webmaster Help forums you will see tons of threads about ranking changes in the past 24 hours or so

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Second Google-Sponsored Legal Report Argues Government Would Lose Antitrust Case

2012/05/14

Google is playing a sophisticated form of “head games” with antitrust regulators. A second legal report-cum-brief (embedded below) has appeared. It argues that antitrust challenges against Google are likely to fail because Google’s critics’ arguments lack legal merit and/or..

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4 Alternatives You Need To Consider Beyond AdWords

2012/05/14

While there’s no arguing with the fact that Google’s Adwords program is the dominant player in the PPC industry, it’s by no means the only option when it comes to paying for website traffic. In fact, the size of the Google Adwords program creates a number of challenges for “small-time” webmasters….

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How to Get Rid of Unwanted Backlinks

2012/05/14

Hit by a Google penalty because low-quality sites are linking to yours? This process will help you conduct a backlink audit of your website, drill down to identify bad links, and share tools to help you hunt down people who can remove those links.

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Majestic SEO Announces New Link Metrics: Trust Flow & Citation Flow

2012/05/14

Majestic SEO announced a new set of link metrics they came up with that should give Google’s PageRank metric and SEOmoz’s MozRank a run for their money. Majestic SEO’s new metrics are named Flow Metrics and are grouped into two categories; trust flow and citation flow. Citation…

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5 Tips for Conducting Semantic Keyword Research

2012/05/14

With the recent launch of Google’s “Penguin” algorithm change – which aims to cut webspam detected through a number of different avenues including low value backlinks and keyword stuffing – deploying proper keyword optimization across your websites will become more important than ever. Now, when I say “proper keyword optimization,” I don’t mean, “pick a

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comScore & Hitwise Release April Search Market Share Reports

2012/05/14

Hitwise released their April search market share report and comScore released theirs. Both sources say that Bing powers just about 30% search market share (between Microsoft and Yahoo properties together).

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Google Considering $100M Meebo Acquisition

2012/05/14

According to several inside sources, Google is reportedly in serious talks to acquire the social platform Meebo.

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