Google Maps, Google Local, Google Places and now Google+ Local – yep Google has yet again renamed their local results to bring in Google+, as expected. The new experience ties in Google+ into Google Maps and business listings..

Google has a special logo on their home page today for Peter Carl Fabergé, a Russian Jewelry artist, know for creating easter eggs made of jewels, gems and high-end metals. These eggs were known as Fabergé Eggs

If your company’s pay-per-click Internet marketing campaigns are getting little to no traction, what do you plan to do about it? As a small business owner, some of the first things you should do with your PPC efforts is review why you are doing them, what is and is not working, how you can fix

Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments which I have written with my fingers, that thou mayest teach to revitalize and refresh the values of the industry.

Savvy internet marketers work hard to uncover and understand the common characteristics of their buying audiences, segmenting them into groups and even going so far as to develop personas. They do this for a very good reason, how can you optimize your content for an audience if you don’t know who they are or what they want? This customer-centric approach to marketing is one that Lee has been advocating for years (see Chapter 6 of Optimize for some good nuggets)

I know you’re probably thinking this as well. . .

When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages. Well, today is that day.

Posted by NickEubanks This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As almost anyone reading this post already knows, April 24, 2012 marked a big day in the search industry.

More advertisers are taking advantage of Google’s Display Network in their online advertising mix. And, as when you begin to use any new system, mistakes are bound to be made

Your AdWords traffic can arrive from two different universes: search and display. Since the visitors are different, your ads need to be different, and the two universes need to arrive at different landing pages to help them accomplish their goal