Traditional marketing and PR are dead. Instead of the one-way “marketer to prospect” street that existed in the past, consumers are now able to communicate directly with one another on the internet – making online brand reputation management an absolute must.
Google has announced that the Google Analytics Social Reports will now track backlinks and make link graph information accessible to webmasters. Google already tracks links back to your site, they said; now you can see this data, too.
Disclaimer: I am not an email marketing expert. This post was inspired by observations with my own email marketing campaign. If your email newsletter uses your blog post content, then consider testing this! What I am going to suggest might go against every tenet of social email marketing anyone has every suggested—what if you took
Google+ is in the process of a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live. Videos are automatically recorded and uploaded to YouTube and the creator’s Google+ profile for sharing
Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed.
A thread at HackerNews has Google’s Matt Cutts defending itself over accusations that a split A/B test has allegedly caused Google to delist a site from the search engine…
In February, Stanford researcher Jonathan Mayer discovered that Google had bypassed a key Safari browser privacy setting in order to install tracking cookies. By hiding a “web form” within an online ad, Google circumvented Safari’s default settings and violated users’ right to privacy. If the Safari user clicked the +1 button in the ad, Google
In March, we published the findings of Part 1 of the Local Consumer Review Survey 2012.
There’s no denying the synergy between SEO and paid search marketing, and paid search marketers would do well to take away a lesson or two from the world of organic search engine optimization to improve their campaigns.
A successful negative SEO campaign will identify the weaknesses of your site and exploit them. So what’s the best defense? In addition to a solid SEO foundation and monitoring, here are some ways you can protect your website against some tactics