Archive for May, 2012

How to Promote Your Local Biz Using Social, Local and Mobile

2012/05/03

The Web changes quickly. Only a couple of years ago, most people googled a restaurant at home before going out for dinner, while now you can just stop in the middle of the city, log in to Foursquare, find a place nearby, and perhaps even get a discount on your meal for checking in.

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Crafting An Evil Empire: Looting The Competition with Negative SEO – A Story

2012/05/03

We have all been awakened to the hype. Negative SEO is real and it seems that the Panda and Penguin updates have potentially made it easier than ever to accomplish. Below, you will read a tale of greed, a tale that is all too possible in today’s digital world and a tale that should awaken Follow SEJ on Twitter @sejournal

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Bing Goes With Clean & White Design

2012/05/03

Bing announced a major redesign to their search interface. This time Bing took out all the clutter and went incredibly minimalistic with their design. There is white everywhere.

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Indian Trial Court to Proceed with Google-Facebook Censorship Case

2012/05/03

In a criminal complaint filed in India earlier this year, journalist Vinay Rai alleged that Facebook, YouTube, and the Orkut social network are hosting content that “seeks to create enmity, hatred and communal violence” and “will corrupt minds.” In response to the criminal complaint, Google and Facebook promptly filed a petition to stop the criminal Follow SEJ on Twitter @sejournal

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6 Targeting Methods To Reach Your Business Audience Via LinkedIn

2012/05/03

Most B2B marketers have a list of potential buyers at specific companies that they would like to reach. It can be very difficult to selectively target this audience via PPC Search ads or banner campaigns. Even behavioral targeting has its limitations.

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17 Ways SMBs Can Survive the Google Penguin Update Effect

2012/05/03

“Google drives all my traffic, now I’m screwed!” It’s a familiar refrain among small- to medium-sized businesses in the wake of Google Penguin. Learn how adding the influence of social media and public relations to your marketing mix can help.

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7 Simple Deep Linking Tactics You Ought to Use

2012/05/03

Most people who work on the web…whether they are veteran SEOs or web content strategists…know about deep linking. They understand that it is all about linking internal pages.

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Google: There Are "Many Issues" With Maps Owner Responses

2012/05/03

The bugs in Google Maps and Google Places seem to always be endless, but yea – a Google engineer or more are always working on fixing the issues. Specifically with “owner replies”, we’ve had an issue where owners were unable to reply at least a few times…

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5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

2012/05/03

We live in a world with no shortage of tools. We’ve assembled a list of some of our in-shop favorites tools, ranging from streamlined image editors to dynamic databases, from unassuming to in-your-face, as well as various practical uses for each

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Baidu Paid & Organic Search Starter Guide

2012/05/03

How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search side, as well as what you need to do to be certain that your site is being listed in Baidu’s organic search results.

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