Email continues to be one of the most effective online marketing tactics but many companies struggle to establish benchmarks or successfully improve performance. How many people are receiving, reading and acting on email messages?

Google’s autocomplete feature, which has faced many legal challenges over the past several years, is facing a new lawsuit in a French court related to Rupert Murdoch search query suggestions. When a Google user types “Rupert Murdoch,” the search engine suggests they complete a search for “Rupert Murdoch Jewish.”  The lawsuit, which was filed by Follow SEJ on Twitter @sejournal

There are three key ways to force usable, 20 result “segments” out of Google’s insanely huge index: research phrases, advanced operators and tactic-specific footprints. Learn how to dig into each and build out thorough prospecting query lists.

There are dozens of reports in the Google Webmaster Help forums that the submit URL to Google via the Fetch as Googlebot feature is not working. I tested it myself and it is indeed not working.

First there was Google Play.

Google has announced that the “rotate” feature in AdWords will change starting next week. The change limits ad rotation to 30 days. After the 30 days, AdWords will optimize and show the ads that are converting the best and getting the most clicks

Google has expanded the time frame you can go back and get query data from within Google Webmaster Tool’s query report. This comes after substantial complaints for Google switching to SSL search and not passing that query data to webmasters…

Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML meta tags are, which meta tags matter, and how to avoid mistakes when implementing meta tags.

Posted by randfish Today is a good day. Whether you're a Mozzer, a fan of what we've built, a Seattle-startup supporter or even tangentially involved in the field of web marketing, there's reason to celebrate. After 5 years of organic growth (from our initial funding in 2007) and two tough, failed attempts at financing (in 2009 and 2011 ), I'm excited to announce that SEOmoz has raised $18 million in venture capital from Foundry Group and Ignition Partners

Google has an AdWords engineer named Tanmay A Arora who has been giving tips on AdWords topics in the Google AdWords Help forums. First Tanmay explained the “Ingredients” In AdWords Quality Score. The latest give by Tanmay was named the “perfect Quality Score sauce…