Archive for May, 2012

iAcquire: We’re Abandoning Paid Links

2012/05/29

Last week, iAcquire found itself accused of purchasing links for clients. Google seemed convinced, banning iAcquire from its index.

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SPONSOR MESSAGE: Staying On Course with SEO Site Audits- eSolutions Spotlight

2012/05/29

How does one manage the day-to-day health of the site’s performance while mapping a course to even greater treasures? Check out Rio SEO’s most recent e-solutions spotlight article to learn how to use site audits as a compass to guide the way

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The 30-Minute Account Audit

2012/05/29

I’ve long been a believer in the value of account audits. An audit conducted at the right time and done in the right way can uncover opportunities within an account that may otherwise go unnoticed. Sometimes prioritizing the opportunity within an account can seem overwhelming, so one or more times a year I like to

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Google Penguin 1.1 Pushed Out As Some Sites Report Recovery

2012/05/29

Google refreshed the Penguin algorithm late Friday, heading into the long weekend, just as some sites are starting to report that recovery efforts have been successful.

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Using the AdWords “Auction Insights” Feature to Improve your Marketing Efforts

2012/05/29

Throughout the week, the Google have been busy rolling their new AdWords feature, “Auction Insights” out into all existing accounts. For those who have not yet heard about the new feature, it basically allows you to select any given keyword within your AdWords account, and then gain insight into how you’re performing for that keyword

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Google’s Penguin & Panda Updates Are My Fault?

2012/05/29

I received a friendly email over the weekend from a reader. The email had the subject line that read…

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Can Local Businesses Jump On The Pinterest Train?

2012/05/29

It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition to your online marketing strategy. For the past few years, marketers have stressed the need for local businesses to leverage social networks like Facebook and… Please visit Search Engine Land for the full article

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Porn Ads On Your Google Home Page?

2012/05/29

There are several threads at the Google Webmaster Help forums with Google users saying they are seeing ads on the Google home page…

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Another Black Hat Company Caught Selling Links

2012/05/29

Where do I even begin with this one?  I mean, I was on the fence about even writing this post for months.  On the one hand, I myself have become known for calling out asshattery that pollutes the search marketing industry in epic ways, and I’ve been doing it for a few years. On the

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How to Move Your Social Media Analysis from the Platform to the Individual Level

2012/05/29

When you take your analysis from a platform or cross platform level down to the level of individuals, you open up a whole new realm of insights that can help shape how you engage and more importantly how you engage with different individuals.

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