Google’s Penguin update targeted sites with an unnatural link profile – those with a majority of their links coming from low quality sites along with overly-optimized anchor text. Here’s how site owners can diagnose if they were hit and why.
If there’s one task most marketers share — whether their focus is SEO, paid search, or social media — it’s collecting and interpreting data. Being able to slice and dice the data to find actionable insights is key to effective analysis. Yet, one of the biggest mistakes marketers make is trying to…
Apple developers have had more than a week to play with (and learn) Apple Maps, one of the primary announcements from last week’s Worldwide Developers’ Conference.
Nathan Sauser spotted a new feedback form on Google’s search results. It was a contextual pop up that asked him “How Satisfied Are You With These Results?” The responses had smily faces representing five ranges from very satisfied down to very dissatisfied. A Google spokesperson…
New to AdWords? Have clients who struggle to grasp PPC? Simply Business recently created this interactive step-by-step guide to setting up and using Google AdWords
A Google Webmaster Help thread has a message from Google’s John Mueller that offering an incentive to link to your site in exchange for unlocking features is most likely against Google’s webmaster guidelines…
On August 1st, a new Louisiana law that requires sex offenders and child predators to declare their criminal status on social networking sites will go into effect. The law, which was introduced by Louisiana State Representative Jeff Thompson, introduces new online sex offender registration laws that are similar to the current offline laws: “Sex offenders
Few people can say with complete confidence that they know every single SEO and link building tactic that has been used since the day a site first launched. Having someone to blame is apparently now just part of the overall linking strategy.
Where the Hell is Matt? If you haven’t heard of Matt before, you are in for a treat.
Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise email marketing; and the latest news from Forrester, Acquisio, BrightEdge, and Conductor.