Hundreds of thousands of webmasters have created Google Webmaster Tools accounts for the sole purpose of receiving information on the status of their sites from the web’s search giant – and now, these loyal users have been rewarded with a series of changes designed to make the service even more effective.

Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top takeaways from his presentation on optimization across multiple channels.

Over the weekend there was a large spike in webmaster and SEO chatter at WebmasterWorld around Google’s shift int he search results. Many are suspecting there was a Panda update but we do not (DO NOT) have confirmation from Google on this update…

This morning I read Danny Sullivan’s letter to the FTC about paid inclusion and search engine disclosures. It was prompted by NexTag CEO Jeffrey Katz’s article last week in the Wall Street Journal complaining about Google’s market dominance and alleged abuse of that position….

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them. First, Create a Team Your business will need at

33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth of high intent data to its fullest potential?

Search Engine Optimization has been around for at least 15 years and has undergone many changes as search technologies and consumer behaviors evolve. Content Marketing has captured the attention of companies and consultants in many industries as one of the latest areas of focus for better digital marketing performance

Jeffery Katz, a vocal Google critic and the CEO of Nextag, recently published an article in The Wall Street Journal claiming that Google is misusing its monopolistic powers to squash competing companies.

How using clear, easy to understand language, as well as vivid, emotional language, plus focusing on the intent behind your keywords, having a clear call to action, and not going overboard with abbreviations can turn your PPC ads into big winners.

BloomReach has announced a real-time freshness update to their big data cloud marketing Web Relevance Engine, allowing companies to serve up more relevant, timely content for paid/organic search and social visitors based on visitor intent.