Archive for June, 2012

Google Ups Ad Rotation Period to 90 Days, Offers Opt Out

2012/06/07

Power to the PPC people! Google has changed course on the AdWords ad rotation change, following massive outcry from advertisers – including an online petition. We talk with Neil Sorenson of ZAGG.com about the petition he created and its outcome

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Stand Out Above the Noise – Blogging Tips From Chris Brogan #BWENY

2012/06/07

“There are plenty of crappy photographers out there, that is why they invented Instagram.” – Chris Brogan (touche Mr. Brogan) I must say the pre-keynote presentation was hilarious

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Don’t Neglect Landing Page Analysis

2012/06/07

We often look at effective search engine marketing as keywords, creatives, and landing pages. Too often, marketers neglect landing pages, which is a huge mistake as they can be instrumental in improving quality score and conversion rate.

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5 Key Video Marketing Findings From New comScore Report

2012/06/07

The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video.

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D-Day vs The First Drive-In Theater? Google Picks Theater

2012/06/07

68 years ago today was one of the most significant days in America’s history – D-Day.

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Facebook Adds Mobile Sponsored Stories Options

2012/06/07

In response to requests from Facebook marketers, the social network will, for the first time, allow advertisers to buy mobile ads separately. The developments were revealed as Facebook announced more nuanced ways to buy sponsored stories.

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IPv6 Rolling Out Today: Google Explains Why

2012/06/07

Today is the day the internet is rolling out real support for IPv6. IPv6 is the new version of the Internet Protocol and expands the number of available addresses to a virtually limitless amountâ”340 trillion trillion trillion addresses..

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Foursquare Rolls Out App Redo: New Likes, Better Recommendations, More Engagement Options

2012/06/07

This evening Foursquare is launching a redesigned version of its iPhone app (Android and Blackberry to follow).

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LinkedIn: Hackers Steal 6.5 Million Passwords; iOS App Leaking User Info

2012/06/07

Professional networking website LinkedIn has run into a pair of thorny privacy issues, after reports emerged that millions of account credentials had been leaked, while researchers also accused its iPhone app of secretly snagging users’ data.

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