Link cleanups are all the rage right now, rightly so if you can judge by the number of webmasters who received Google warnings or had their sites tank. Strategies for effective cleanup have been outlined, tools to help you find contacts for cleanup have been unveiled, but there isn’t much… Please visit Search Engine Land for the full article.

My friend Andreas over on the product team at WordStream is fond of saying, “Make it spicy,” as in, “Here’s some dry, descriptive copy of what this tool does. I’ll leave it up to Marketing to make it spicy.” Depending on your industry, the right level of “spiciness” can be difficult to achieve. For example,

Nobody likes an irrelevant or boring infographic. Once you’ve addressed the “Who Cares?” factor and know what info you want in your graphic, it’s time to get building. But how

Yesterday, I participated in a Google Webmaster Hangout on Webmaster Central Office Hours. It is basically where a Googler answers your webmaster and SEO related questions.

Recently, Eric Schmidt contacted the European Union Competition Commissioner, Joaquin Almunia, to propose a compromise to avoid the pending antitrust litigation. Although the letter was not made public, a Google spokesperson released a statement to the press that indicated the technology company is working diligently towards a resolution: “We have made a proposal to address

The official Optimize Minneapolis book launch is finally upon us.  Tomorrow from 5:30pm-7:30pm over 200 of the Twin Cities top Marketers and PR professionals will gather at Aria in Minneapolis to mix, mingle, and learn a little bit about optimization from Lee Odden. With the SEO is dead stories coming from traditional media, Google making major changes and consumer shifts towards social media consumption and sharing, the notion of what optimization is has really changed

Social media data analysis should focus on understanding the relationships your brand has with individuals and how these relationships have grown over time. Learn how your brand can gather the needed data to conduct analysis at the individual level.

Using tools is a necessity for client link building. But how, why, when and who should use them?

The search for U.S. aviation pioneer Amelia Earhart has yet to turn up any evidence in the 75 years since she vanished somewhere over the Pacific Ocean