Search marketing matters.

There has been a fascinating and brilliant series of secret confessions taking place over on Digiday, and everyone from a ‘startup CEO’ to a ‘junior copywriter’ has had their turn. Some have criticized what seems to be mostly negative commentary that paints a picture of everyone being unhappy,… Please visit Search Engine Land for the full article.

If a picture’s worth a thousand words, then a video must be worth millions. The thing about content marketing is that it’s not just about informing and educating, but creating an experience that your audience can feel. Whether you’re a consumer or business customer, decisions are not made solely on logic, but emotion.

I’ve been following a Google Webmaster Help thread about a site that offers statistics on hockey related content and players. In fact, the site is from 1998 and is supposedly really respected in the industry

Google’s latest easter egg in the search results leads you to the Game of Life. Search for [conway's game of life] and the search results page will start to be over run by cellular automaton.

Are you a business owner or marketing professional looking to get your hands dirty with Google AdWords? If you’ve done your research into PPC (Pay-Per-Click) marketing, then you’ve no doubt heard the countless success stories that people have shared about the channel, but you’ve probably heard just as many horror stories! The depth of reporting

Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike.

According to recently released comScore data, Google continued to gain market share and dominate the U.S.

What qualities should you look for when assembling an enterprise SEM team?

Posted by jennita Hello again friends! It's been a while since our last MozCation conversation.