Bing has just announced a small tweak to how its Social Sidebar functions — but it’s one that overcomes one of the Sidebar’s true limitations. The change is this: When using the Social Sidebar, you can now tag up to five Facebook friends with whom you want to share your search… Please visit Search Engine Land for the full article.

2012 is the year of mobile.

On July 20th, Google sent out a batch of new link notifications that scared the webmaster community. Google then informed us we can relax about those notifications because they are ignored links that don’t specifically hurt your site. Still, there was a lot of confusion..

When you are managing hundreds of ad groups, it’s easy to neglect certain details; however, the diamonds in the rough can often only be found through account deep-dives. Thus, I’m always looking for the next tip or tool that could speed up and make more efficient my management of large, complex…

Who hasn’t wrapped their arms around content marketing yet? Believe me, plenty of companies are still navigating the pros and cons, ins and outs of how to better implement content in their digital marketing mix.

I like to compare blogging and guest blogging to news segments. Bear with me here. For the sake of keeping things light-hearted, we’ll use The Daily Show as an example.

As SEOs, we focus on external customers: Getting more people outside an organization to sign up, buy, read, follow and otherwise participate. We don’t invest a lot of effort at helping internal customers: Colleagues at our own company who need help finding critical information, but end up grinding..

Confused by the latest link warnings that Google has been sending out? As we covered before, it’s all been pretty confusing.

The URL of a webpage is an important factor as far as search engine optimization is concerned. Right after the title tags and meta description, a meaningful URL is considered a strong signal towards the “intent” of a page because, apart from Anchor text, a URL is the only parameter that can be used to

Keeping a steady flow of relevant images, blog posts and videos coming to promote your local business is challenging. Use this list of 88 creative content ideas to keep your company’s editorial calendar full and increase your visibility