One of the most common questions I get from webmasters and SEOs who are looking to build out city combinations because they have physical stores in those locations is how much unique content do I need on those pages. The scenario is as follows…..

Everyone dreams of going viral. Think of the traffic! The links! The search signal boosts, the audience growth, the brand awareness! It’s true: going viral does wonders for both search and social

Since the recent Google updates, content marketing has become an incredibly important part of most companies’ online marketing campaigns. In fact, it was probably a hugely important part beforehand, too, but it definitely is now more than ever. The content you’re putting out there on behalf of your company (or your clients) needs to be

Google recently launched a new campaign called Legalize Love, designed to promote LGBT rights internationally by pressuring governments to decriminalize homosexuality.

In the mail today I received a check for $25.05 from the Hanson vs Google AdWords settlement.

Who would have thought that two seemingly innocent zoo animals could cause such an uproar in the SEO industry? You’re probably tired of hearing about Panda and Penguin. I don’t blame you.

An updated Google +1 button rolled out yesterday and offers social recommendations even to signed out users on mouse-over. The new functionality is a content discovery tool that recommends other content on the same domain or subdomain.

Just about six months ago, Matt Cutts and several of his team members spent a week or so in India to work with the search quality teams in the Hyderabad, India Google office. You can see Matt mention it on Google+ back in January 2012…

Usually, when I’m asked if “international” search or SEO is really different, the person asking the question has made up their mind that it’s actually not. Usually, they have a view that international SEO is all about infrastructure, domains and local domains and not much… Please visit Search Engine Land for the full article.

Inbound marketing to attract high-quality links is a critical path to improving your website’s search engine ranking, increasing brand visibility, and gaining targeted referral traffic. It’s long been known that backlinks from respected sites within a niche can translate to greater credibility—and higher conversions—for the linked-to website. However, link building alone won’t necessarily help you achieve