Archive for August, 2012

Big Data: An Introduction for Search Marketers

2012/08/28

Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their employers and themselves ahead of their competitors

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IAC Buys About.com For $300 Million

2012/08/28

New York Time’s About.com sold for $300 million but not to Answers.com as we expected, instead it was sold to Barry Diller’s IAC. The news is out and despite IAC coming late to the game on the offer to buy About.com..

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“Why did our PageRank go down?”

2012/08/28

Recently a newspaper contacted me. Their PageRank had dropped from 7 to 3, and they wanted to know why.

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Apple Wins: Samsung Infringes: Is Mobile Search Affected?

2012/08/28

Late Friday, the court ruled in the patent case of Apple versus Samsung. In short, Apple destroyed Samsung and most of the claims of patent infringement against Samsung were found legit. Apple was awarded about $1…

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Growing Your Audience with Random Affinities

2012/08/28

Posted by wrttnwrd Most of us don’t get to choose what we write about. Your new client makes pollen-resistant underwear? Congratulations

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Google’s Cutts: We Don’t Use Chrome Data For Search Quality

2012/08/28

Bill Hartzer said he spoke to Google’s Matt Cutts at SES San Francisco a couple weeks ago, where he asked Matt if Google used Chrome browser data for search ranking or quality purposes. Matt told Bill that Google does not use Chrome data for search ranking or quality purposes.

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Daily Search Forum Recap: August 27, 2012

2012/08/27

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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SearchCap: The Day In Search, August 27, 2012

2012/08/27

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google’s Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent In the beginning,…

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Secrets of Content Marketing World: Agent Pam Didner, Intel

2012/08/27

Here’s the second in our series of Content Marketing World interviews. This time we’ve uncovered a secret stash of worldly wisdom from one of the most sought after global content marketing experts, Pam Didner , Global Integrated Marketing Manager at Intel.

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Webcasts next week: Mobile Advertising (Wed.), Link Building (Thurs.)

2012/08/27

Our sister site, Digital Marketing Depot, will host two webcasts next week: On Wednesday, Sept. 5 at 1 PM, Matt booth of BIA/Kelsey and Jeff Braislin of the Marchex Institute will present “Uncover More Revenue with Mobile Advertising Using Call Tracking and Analytics,” a webcast that..

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