Archive for August, 2012

Matt Cutts Meme Monday: @mattcutts

2012/08/27

Tweet Our audience seems to really enjoy our search and social meme Mondays, but it is really important that we not forget the nerd of all nerds and geek of all geeks, Matt Cutts. We have a collection of memes below.

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Google: Subdomains & Subdirectories Equal For Geo SEO Purposes

2012/08/27

If I had my way for serving up localized and geographic specific international content, I’d go with a gTLD (country specific top level domain).

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Is Google’s Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent

2012/08/27

In the beginning, Google matched the words in a searcher’s query to the words on a web page and ranks those pages (roughly) based on how many external links each had. Over the years, Google’s algorithms have evolved  in numerous ways, including with how Google figures out what the…

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Negative SEO: Does It Really Work?

2012/08/27

Tweet Similar like the normal world, both good and evil exist in SEO society, as well. “Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws.” Plato Good people, a.k.a. ethical SEOs, use white hat tactics to increase the credibility of the website

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Pinterest, Instagram, Niche Social Networks Global Market Share Grows

2012/08/27

Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Research firm Experian Hitwise reports on other alternative networks winning over users in record numbers globally.

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How Google Autocomplete Can Affect Your Brand’s SEO & ORM Strategy

2012/08/27

Have you ever typed a company name into Google and been instantly greeted with words like ‘scam’ or ‘complaints’ by Google Autocomplete? That can’t be good for business, and it is a situation that more and more organizations are finding themselves in. Being part of a firm that is heavily involved…

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Exploring Google’s SEO Toolset

2012/08/27

From gaining insight into how Google crawls and indexes your site, to getting notified of an outdated WordPress installation, here is some useful (and free) functionality Google offers webmasters after the domain verification process is complete.

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Secrets of Content Marketing World: Agent Joe Pulizzi, Content Marketing Institute

2012/08/27

TopRank’s Online Marketing Blog has partnered with Joe Pulizzi and the upcoming Content Marketing World conference to help promote the event and sessions by doing a series of interviews and creating an eBook: “The Secrets of Content Marketing and the Undercover Agents Who Shared Them”. Successful content marketing that works efficiently, effectively and that can scale is a very big secret for a lot of companies. This series of interview posts and the eBook will shine a light on what some of the top brands (Intel, Kraft, SAS, Cisco, Ricoh, Kelly Services, SAP and more) and thought leaders (Jason Falls, Joe Pulizzi, Robert Rose, Michael Stelzner, Ardath Albee, Ann Handley, Jim Kukral, Mark Schaefer and more) have up their sleeves (or on a microdot)

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Are DMCA Requests Up After Google’s Algorithm Announcement? Nope.

2012/08/27

On August 10th, Google announced that valid DMCA requests are part of their algorithms for search quality. We expected a bunch of new SEO services to come up where you would pay a monthly fee to submit your competitors sites to Google’s DMCA forms.

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Is Mobile Search Taking Over The Restaurant Space?

2012/08/27

In the last few months, there’s increasing evidence that mobile search activity for restaurants is growing by leaps and bounds.

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