On Wednesday, Google unveiled a brand new set of tools for business customers that combines popular features from Google+ with the functionality of Google Apps. The new features, which were beta tested at several prominent companies including Kaplan and Banshee Wines, are designed to encourage employee productivity and interaction. Clay Bavor, director of product management

CTAs tend to perform differently across verticals –there is not a one-size fits-all approach for selecting the highest performers.

Within the Content Marketing Secret Agent community there are a number of operatives that really go above and beyond in their efforts to make an impact in their work. I’m not talking about double agents or moonlighting mercenaries, but people who can see the full spectrum of impact from great content marketing.

Now that summer vacation is behind us, a busy Q4 lies ahead. For search marketers, it’s a good time to make sure your PPC accounts are in good shape. Your first assignment: check your messaging, keywords, bid optimization, and then get testing!

A month and a half ago, I reported on a weird bug that was affecting some Google AdSense publishers where they were receiving notifications of rejected ad requests.

It has been almost three years since I talked about the Open Directory Project – DMOZ on this site. I guess it shows how much the SEO community cares for it these days…

One feature I do like in Facebook that Google+ did not have, until yesterday, was the ability to be reminded when your friends and family have birthdays that day.

Here is a recap of what happened in the search forums today…

Apparently Google jumped the shark this week, punched some nuns in the face, and clubbed some baby seals by introducing an obtrusive new element to their home page. No, not the new Google+ birthday reminders. That ad for the Google Nexus 7 tablet