A WebmasterWorld thread has one AdWords advertiser sharing his experience going through the decision making process of allowing a Google employee to set up a new AdWords campaign for free and see how it goes.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Intros Congressional District Targeting In AdWords Just in time for upcoming elections, Google has released an AdWords feature that lets political..

Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District. Given how difficult it is to pinpoint audiences within particular districts by ZIP code or municipality… Please visit Search Engine Land for the full article

It is time for the monthly Google Webmaster report where we share all the latest Google SEO related topics of the past month and recap you on anything particularly new going on in the search results…

One of the big challenges faced by content marketers is the constant need to think up new ideas, often around the same topic. This is particularly true when it comes to blogging. These days, the shelf life of even the most compelling blog posts is pretty short thanks to our ever-decreasing attention spans and Google’s bias

In the June 2006 Wired magazine article The Rise of Crowdsourcing, Jeff Howe presented the phrase crowdsourcing as a combination of the words crowd and outsourcing. Although crowdsourcing actually has roots that precede the Internet, certainly the Web has been a powerful activation tool for… Please visit Search Engine Land for the full article.

Taking consumer lifetime value into account allows performance marketers to manage more volume at a higher cost per acquisition (CPA) or lower return on investment (ROI). If $1 of revenue at the time of conversion leads to an additional $1 of revenue ($2 total) down the road then breakeven for..

Here is a collection of funny items for gamers and about gamers. We hope you enjoy them.

The most interesting development in digital maps may not in fact be the forthcoming introduction of Apple maps in iOS 6. It may instead be the recent launch of mapping app Recce (pronounced “rekki,” which is short for reconnaissance). The company was previously called Mapply, but a..