Yesterday, both Matt Cutts and John Mueller of Google answered the same question on PageRank penalties for selling links without knowing the other answered them…

There have been a number of articles lately on keyword expansion and management but most of them seemed to skip over the basics especially at the global level. It is critical to make sure you include the brand and product sets for each of the local markets. As we have been importing data into our…

The SEO community has been buzzing about a newly discovered Google Patent document named Ranking documents.

Matt Cutts, Google’s lead of search spam, wrote a blog post named “Why did our PageRank go down?” The post is a reminder to webmasters that selling links that pass PageRank can lead to a Google penalty.

Tweet One of the best ways to approach evergreen content that draws in search traffic for years to come is to answer a question. At WordStream, some of our most-trafficked pages and blog posts were specifically created to answer a question.

Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify them and, most importantly, how to snag a link from one of them to increase your rankings, traffic, and conversions.

Tweet In early July, CNN and Facebook announced a new election year partnership that would provide voters and political junkies with metrics based on real-time conversations about the presidential candidates. Yesterday morning, the Election Insights webpage was launched and began displaying real-time data. The political social-monitoring tool, which competes directly with Twitter’s Political Index and

They say three’s a charm and that’s certainly true with the third installment of our series investigating the top content marketing “secret agents” that will be presenting at Content Marketing World next week. “Mums the word” might be tricky with this one, since the data is coming from secret agent Michael Brenner , Senior Director of Integrated Marketing and Content Strategy at SAP. Michael is also the author of B2B Marketing Insider, the co-founder of Business 2 Community and the founding editor for the SAP Business Innovation blog.

In PPC, the context is in the mind of the searcher. When we search for something, we know what we mean, but a search engine may not