Archive for September, 2012

SearchCap: The Day In Search, September 28, 2012

2012/09/28

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Does The “Miracle On 34th Street” Thing, Promotes Third Party Maps In App Store In the beloved holiday film Miracle on 34th Street, people at…

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Apple Does The “Miracle On 34th Street” Thing, Promotes Third Party Maps In App Store

2012/09/28

In the beloved holiday film Miracle on 34th Street, people at Macy’s department store in New York begin sending shoppers to rival Gimbels and other stores when they haven’t got what customers want. That’s essentially what Apple did today — first with its apology letter and..

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Google: A Manual Penalty Might Not Result In Major Ranking Decline

2012/09/28

Typically, if you get a penalty and your rankings drop, you assume when the penalty is lifted your rankings return. Often that is not the case..

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Online Marketing News: LinkedIn Adds Endorsements, Make Your Website Mobile-Friendly, Myspace Previews New Design, Twitter Opens Content to Search

2012/09/28

The Ecosystem of Lifecycle Marketing This infographic from RightOn Interactive takes a deep dive (literally) into the world of lifecycle marketing automation. Key Takeaways: 22% increase of the average sales cycle in the past 5 years 47% of B2B marketers close less than 4% of marketing-generated leads 64% of CMOs have either an informal or no process to manage marketing automation LinkedIn Gets its Own Version of Facebook Likes: Endorsements Endorsements allows users to recognize professionals for their expertise.  It really is as simple as clicking a button.  On the users profile there will be a list of recommended endorsements.  You can either click to endorse, or suggest other area of expertise.  Via TNW . How to Survive A Bacon Shortage: Twitter Guide Bacon lovers are taking to Twitter after the recent prediction from Britain’s National Pig Association that there will be a shortage of pork in the next year.  You’ll even find a flow chart titled “Should You Eat That Bacon?” which will ultimately tell you yes, you should.  Via Washington Post .

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Apple: Sorry About Our Maps, Use Google or Bing Maps Instead

2012/09/28

Apple CEO Tim Cook has issued a rare apology, admitting that its new Maps tool with iOS 6 isn’t good enough. Cook even went as far as to recommend users download rival services to their devices while improvements in its own tool are worked on.

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Online Reputation Management for a Changing Digital Marketing Landscape

2012/09/28

Information in today’s age is a very powerful weapon. The World Wide Web ensures that this information is accessible to everyone everywhere. Search engines like Google and Bing help segregate all this information to give a consumer exactly what he or she requires.

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After Apple’s Apology, What’s Next For iOS 6 Maps?

2012/09/28

It’s official. Apple’s new Maps in iOS 6 have problems so serious that even Apple CEO Tim Cook has issued a public apology about them.

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Search In Pics: Google Slot Cars, Psy At Google Korea & 149009

2012/09/28

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Googler’s Car Hits 149009 On Google’s Birthday: Source: Google+…

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Bing Adds Klout As An Influencer and Vice Versa

2012/09/28

Klout and Bing have teamed up to include Klout Scores and influential topics into the Social Sidebar.

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Video Recap of Weekly Search Buzz :: September 28, 2012

2012/09/28

This week I covered how Google Maps App lead designer was so upset with Apple Maps first attempt.

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