Archive for September, 2012

7 Important Digital Assets To Optimize Brand Exposure

2012/09/11

It’s no secret that personal branding is important. So is branding your Brand. Basically, what I am trying to say is, we all want to get found online.

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Google+ Ripples Explained

2012/09/11

With all of the excitement over Google+ and all of the changes and updates being made to the network, it’s easy to miss a feature here and there. For me, this was Google+ Ripples, a feature that was launched October 26 of last year.

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Are You Using Gap Analysis For Multinational Linkbuilding?

2012/09/11

Linkbuilding still lies at the core of any successful SEO campaign. Indeed, campaigns at the very top end in the most competitive verticals are all about the effectiveness of their linkbuilding strategy. When you look at delivering significant returns across a range of countries, this truism is..

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When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

2012/09/11

Through their Creative Science technology platform, DataPop leverages the power of big data analysis to automatically generate PPC ad creative.

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GoDaddy Customers Lose Business During DNS Attack #GoDaddy

2012/09/11

Registration and hosting giant, GoDaddy, and its customers spent the better part of the working day on Monday in crisis mode.  Both website and email accounts hosted by GoDaddy were offline for several hours.

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The Long-Term Greed-ification of the Web

2012/09/11

As the web stumbles out of toddlerhood toward adolescence, its users are maturing and requiring that the experience mature with it. For content creators and web marketers, that means retiring tactics aimed at driving page views and ad impressions.

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Announcing SMX Israel 2013: Registration Now Open

2012/09/11

I am so excited to announce that SMX Israel 2013 is returning for a fifth year to Jerusalem, Israel. The date is Sunday, January 6th and at our gracious host…

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8 Mistakes Too Many Businesses Make on Their Chinese Websites

2012/09/11

The allure to gain millions of new customers made many Western businesses chase the highly prized Chinese consumers. While many have invested heavily in product development, market research, advertising, and basing staff in China, there are still those who make some basic mistakes online. The Web should be a key pillar for any marketing strategy

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6 Lessons Marketers Can Learn from 2012 “Back to School” Digital Marketing Campaigns

2012/09/11

It’s September. Leaves are changing color, kids, teens and young adults are back in their classrooms – and retailers are adding up cash from back-to-school sales

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3 Tips for PPC Holiday Preparation in 2012

2012/09/11

The busy retail holiday season is approaching fast for those of us in the paid search world. Each year paid search is one of the most important ingredients for a brand’s success. As you plan for this year, here are three ways to get yourself ready.

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