Archive for September, 2012

10 Simple Tips For Effective Mobile SEO

2012/09/10

There is little doubt that mobile search is the hot topic in the SEO world at the moment. Some brands are now finding that more than 30 percent of all searches come from mobile devices, according to Mobile Marketer

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How To Build An Authority Strategy For Your Company

2012/09/10

On June 7, 2011 Google announced rel=author. There are many articles that explain the mechanics of how to setup rel=author tagging, including this excellent one by Rick DeJarnette on Search Engine Land.

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Google Now Offering AdSense Email Support

2012/09/10

A WebmasterWorld thread by netmeg notes that Google AdSense is now offering some publishers email support. There were rumors of better support coming for AdSense publishers for years but nothing really came until today…

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How to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal the Deal

2012/09/10

A case study is a simple document that can become your best performing sales tool.

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5 Steps For A Flawless Paid Search Launch

2012/09/10

Why does it seem like a paid search launch has as many moving parts as launching a space shuttle? To make sure that everything gets taken care of, I adhere to a five step launch process when building a new paid search program. This process makes it easier to divide and conquer developing each part..

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A Day in the Life of an SEO

2012/09/10

Working in the field of website optimization may be many things, but it’s certainly never boring! If you’re new to the industry and wondering what your day-to-day activities should look like, consider the following elements for guidance on how good SEOs structure their word days: Link Building and Monitoring Because link building plays such a

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How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

2012/09/10

Publishing value-driven, quality content is a major key to SEO success. But finding a pool of reliable freelancers who have great writing chops and knowledge of a specific industry isn’t easy. Here’s one approach that can yield excellent results.

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5 B2C Brands That Are Effectively Filtering Photos to Customers Using Instagram

2012/09/10

Chances are by now you are either an avid user of Instagram, or know someone who is.  Instagram is a photo sharing site that allows users to upload snapshots of their daily lives through the magic of sepia filters. This enables even the most amateur photographers to send artistic images out into the world

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Content is King & Other White Lies We Tell Ourselves

2012/09/10

With the infamous Google Penguin and Panda updates dismantling and devaluing various link building and outdated spammy strategies, many SEOs have immediately jumped ship to content strategy.

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Tumblr: A Growing Search Acquisition Opportunity for Brands

2012/09/10

Desktop unique visitors to Tumblr may be up 100% year over year, and mobile visitors to Tumblr may be up 50% since March, but the number of search visits to Tumblr has climbed nearly 200% year-over-year to 24 million search clicks in July.

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