Archive for September, 2012

Google “Opens The Kimono” On How It Builds Maps

2012/09/07

The Atlantic published an article about what Google calls “Ground Truth,” its allegedly top-secret map-development process. As the name implies, the idea is to create digital maps that more accurately reflect the ground truth of the real world vs competitors’ offerings. The..

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Google Logo Boldly Goes With Interactive Star Trek: The Original Series Doodle

2012/09/07

It’s no secret that the halls of the Googleplex contain more than a few Star Trek fans, and to commemorate the 46th anniversary of what is one of the most iconic sci-fi series ever, Google has produced an interactive Star Trek doodle now airing on its home page today. We won’t give it..

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Video Recap of Weekly Search Buzz :: September 7, 2012

2012/09/07

A slower week in search news, mostly due to Labor Day but there were some fun topics.

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Friday Humor: Black Hat Edition

2012/09/07

The issue of black hat SEO is so serious that some of us have become stuffed shirts ourselves. Good thing, our friend, Adam Thompson from RYP Marketing, injected a dose of humor to the black hat/white hat SEO debacle. He sent us a funny comic about it, which we included in this week’s Friday Humor

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Sad to Announce SEJ is Losing David Angotti :(

2012/09/07

David Angotti has been SEJ’s news writer for the past year. He has taken a new position as a CMO and we are very happy for him

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Beyond Links: Reaping the Long-Term Benefits of Content Marketing

2012/09/07

Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you could without a content-based strategy.

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Ultimate WordPress Guide for Small Business [Infographic]

2012/09/07

If you are not already blogging, you’ve no doubt recognized the need to have some kind of content marketing strategy in place in order to keep up with the competition, not too mention make the Google organic search algorithm happy (Google loves fresh content). But even with this in mind, maybe you are at an impasse as to where to start

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Want Your Picture In The Google Search Results? Add A Google+ Profile

2012/09/07

Google has supported the ability to add authorship tagging to your web pages in order to give authors the ability to get more face time in the search results. But often web sites do not implement them fully.

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Amazon Wages War on Apple: New HD Kindles Take Aim at iPad

2012/09/07

At a Thursday event held in a Santa Monica airplane hangar, Amazon.com Inc. unveiled its new line of Kindle Fire HD tablets. Although they will offer features that are not available in previous Kindle models, the new HD Kindles are aimed at luring in consumers on the basis of aggressive pricing

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Online Marketing News: Social Media: A Recruiting Tool, Google Rating Guidelines, Rules for Online Content, Write Better Facebook Posts

2012/09/07

Social Media & The Effect On Employee Recruitment Still think that social media doesn’t hold value for business?  I found this recent infographic from Intricate on Visua.ly that says otherwise.

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