Twitter recently updated its robots.txt file and, though the change opens up millions of pages to being crawled, there’s no guarantee that the main search engines want what Twitter is offering. The Sociable seems to have been the first to notice Twitter’s robots.txt changes, which now… Please visit Search Engine Land for the full article

Yesterday, Facebook confirmed that it was indeed purging fake accounts and page likes from the system. According to Josh Constine of TechCrunch, “Illegitimately created accounts are being deleted, and Likes gained from malware, compromised accounts, or deceived users are being removed.” Business pages with huge fan numbers could have seen losses of hundreds to thousands

Whether you’re a remarketing expert and want to set up these new tags for their ease of use and new functionality, or you’re just looking to get started, these step-by-step instructions will help you launch the newest version of Google remarketing.

Another source of Google search referrer data appears lost. Searches through Google that happen in Apple’s Safari browser search box in iOS 6, Apple’s latest mobile operating system, no longer pass along search terms to publishers

They say beauty is only skin deep. They say that what really matters is what’s on the inside.

With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around.

Customer preferences for information discovery, consumption and engagement have evolved in a way that requires marketers to adapt. In particular, B2B marketers have had to find new and innovative ways to communicate with customers over long sales cycles filled with digital distractions from smartphones, tablets, computers and other connected devices.  Content types are equally diverse and can range from videos to white papers to infographics and even cartoons

Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. Here’s how commercial websites can benefit the most from image search and how such a small image can attract big attention for your name.

Stores hire people in clown suits to draw customers through their doors. The clowns don’t care who buys something

By now, most Google users are accustomed to seeing Google celebrate the birthdays of famous artists, scientists, and holidays or events. Today, Google is celebrating its own birthday, as the search engine officially turns 14 years old.