Google is celebrating Halloween 2012 with an interactive haunted house logo, complete with jack-o-lanterns, ghosts, scary creatures, and a black cat. Clicking on various features causes the image to come to life, complete with a spooky soundtrack.

When it comes to online marketing in the post Penguin and Panda age, two strategies that many marketers are turning towards are guest blogging and blogger outreach. While you can do a lot of leg work on your own by searching for bloggers related to your industry on Google, you can also turn to networks The post 9 Networks You Can Use for Guest Blogging and Blogger Outreach appeared first on Search Engine Journal

I am not sure when Facebook started this, I just saw it today. I understand Facebook wanting to come up with new options and ideas for Facebook, but this idea is just another way for people to easily see more about me than perhaps I want them to know

Posted by Joel Day Greetings to you, fans of SEOmoz. A merry All Hallow's Eve to you and yours. .

HootSuite, has added several tools to the line up of SocialApps available on their web-based dashboard. reddit, StumbleUpon, Scoop.it, Nexalogy and CMP.LY have been added to the company’s ever-expanding App Directory. HootSuite is known for helping power users and social businesses engage with audiences and analyze campaigns across multiple social networks from one secure, web-based dashboard

I covered this in my Jim Boykin buys WebmasterWorld live blog coverage but it didn’t really get noticed here. Ted Ulle, aka Tedster, one of the most giving individuals I know in the search community, was awarded with WebmasterWorld’s first and maybe last…

The post Weekly Webinars and Upcoming Events 10/31/2012 appeared first on Search Engine Journal .

Many AdWords features come with fabulous advantages that help improve account performance or ease campaign management. But beware: some of these also have pitfalls and tricks that throw PPC managers off course. Never fear, solutions are here.

Happy Halloween to all the online marketing ghosts, ghouls, and goblins out there. Have you ever heard or received a really bad piece of online marketing advice

Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your call to action. You need to go further: tag your inbound links with tracking parameters.