Posted by gfiorelli1 Apollo fell in love with a priestess, and offered her the terrible gift of prophecy.

Merry Christmas to the search community and everyone reading this site.

The team at TopRank Online Marketing would like to wish our online community a very merry holiday season.  I for one get very nostalgic around the holidays and count down the days (starting in October) until I get to gather with family and friends to share a meal and make new memories. For many families, part of the holiday tradition includes singing carols and watching Christmas movies from their childhood.  There is one song in particular that gets stuck in my head every holiday season is The Twelve Days of Christmas.  For a fun spin on a classic we bring you some of our favorite tips for the 12 Days of Social Media, Content Marketing & SEO. On the __ day of Christmas my true love gave to me… Days 1-6: Social Media Marketing A Partridge in a Pear Tree: Know Your Customers The first step in creating a successful social media strategy takes some research.  Understanding who your best (and worst) customers are and what issues are most important to them will lend themselves to a successful social strategy.  Start by utilizing your existing customers to: Run surveys to identify their pain points Ask essential questions during regularly scheduled meetings 2 Turtle Doves: Always Be Engaging Setting up a social media profile and expecting to immediately generate results is an unrealistic approach to social media marketing.  Identifying and reaching out to prospects, influencers, and current customers on a regular basis will begin setting the groundwork for an engaging social strategy.

On Google today is a special Google logo for the holiday season. The logo looks very cheerful and Christmas like…

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps It’s Christmas Eve, and Santa Claus is on his annual trip..

Google quietly announced on Google+ an upgrade to their field test of showing your Gmail related content in your search results…

A Google Webmaster Help thread has one SEO nervous that she has multiple sitemaps file but the files have duplication amongst the URLs listed in them.

It’s Christmas Even, and Santa Claus is on his annual trip delivering presents to all the good little boys and girls around the world. This year, not just one but two major organizations are offering ways to track Jolly St