Archive for January, 2013

SearchCap: The Day In Search, January 10, 2013

2013/01/10

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change While saying he’s “still investigating,” the head of…

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Link Building for Beginners in 3 Simple Steps

2013/01/10

Historically, link building was critical for companies to appear in search results, as links have long been an important signal to search engines. However, the new link building is about mentions, social visibility, and building your company’s presence, says Alison Groves , Product Coordinator at Raven Internet Marketing Tools .

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Google’s Database Tiers – Searching Deeper

2013/01/10

Ever wonder why when you search for something in Google with and then without quotation marks, the number of results increase…

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EU Antitrust Chief: Google “Diverting Traffic” & Will Be Forced To Change

2013/01/10

While saying he’s “still investigating,” the head of the European Union’s antitrust regulatory body has told the Financial Times that he’s convinced Google is “diverting traffic” and that it will be forced to change its results. From the FT interview: “We… Please visit Search Engine Land for the full article

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LinkedIn Now Has More Than 200 Million Members

2013/01/10

Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the most LinkedIn members and the site is most used by those who work in information technology and services.

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After Years Of Anti-Competitive Complaints Foundem Sues Google In UK Court

2013/01/10

Bloomberg reports Google is yet again being sued, this time by UK’s shopping search engine, for alleged anti-competitive practices. This comes a week after the FTC ruled that there is not enough evidence to prove search bias by Google in their search results. Foundem is seeking damages for…

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SEMPO & ClickZ Look To See How Much Search Marketers Make With A Survey

2013/01/10

SEMPO and ClickZ are partnering to find out how much money search marketers are earning. The Search Marketer Salary Survey 2013 can be accessed over here and is open for all agency or in-house search marketing professionals.

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28 Revealing Questions To Ask When Reviewing Last Year’s SEM Performance

2013/01/10

The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012. If your company spends closer to 8 figures than 6 on paid search annually it is well worth the time of the CMO to take a deep dive here. Evaluating an enterprise paid-search..

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5 Ways to Fulfill Your Traffic Goals in 2013 Using Data from Google Analytics

2013/01/10

Most businesses start the year by creating goals and objectives. What many businesses don’t know is that Google Analytics can greatly assist them in achieving those goals. The first step is to start asking yourself questions that you’d like answers to.

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Google’s Internal Linking Penalty?

2013/01/10

A WebmasterWorld thread has one webmaster who runs about 150 web sites. Three of those web sites noticed a ranking decline in Google around the same time…

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