Compared to its ultimate impact, the beginnings of an earthquake are actually quite small.   Likewise, in terms of scope, the Penguin algorithm update was relatively miniscule, affecting only 3.1% of queries

Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press – plus future insights for 2013 and beyond.

Two reports out this morning from Marin Software and IgnitionOne capture a range of Q4 paid search ad spending data. For purposes of this article I’m going to focus only on the mobile component of the reports. Both show paid search spending on tablets surpassing smartphones

There’s no doubt about it: A well-structured video marketing campaign is a great way to boost both your brand’s awareness and your company’s overall website success. To see just how great this option can be for promoting your organization, consider the following statistics: According to research conducted by ComScore, websites with video content hold viewer The post SEO 101: Video Marketing Strategy appeared first on Search Engine Journal .

What makes a post engaging or popular? It all boils down to understanding your audience and why they are (or aren’t) reading your stuff. Learn how to turn this understanding into clickable, eye-catching titles combined with content readers crave.

Googlers are users of Google products, more so than the average person. But Googlers who have been at Google for 6 or so years often don’t publicly complain about those products…

Some of the exact elements that can elevate a site – content, links, and usability – can also cut it down. Minor tweaks and waiting for the next refresh is the wrong prescription. With a little SEO surgery, you can restore your site’s health

Posted by simonpenson This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Rand’s recent WBF about co occurrence was a real wake up call for those still transfixed with link building practices of old

I am amazed an how much Debba Haupert ( @girlfriendology ) was able to cover in one short session at NMX Las Vegas.  Debba’s session on Pinterest proved to be very informational and provided practical advice and tools that marketers can use to better engage their followers.

In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers’ behavior to create detailed customer personas.