The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don’t be fooled by lower max CPC! By lowering that price, you’re lowering the quality of your placements and, in turn, the quality of your conversions.

Google announced their fourth update to Google Now on Google+. This update brings three new features to Google Now on Android devices: (1) Google Now cards are instantly accessible on your home or lock screen…

Measuring social media return on investment can be a daunting task, but it doesn’t have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and more!

We’ve covered the major issues with moving a business within Google Maps a couple times – in short…

Posted by Dr. Pete In the days of 10 blue links, getting a #1 ranking on Google was the ultimate goal. As advertising becomes more prominent, local and vertical results become more complex, and Knowledge Graph and other rich SERP features become more prevalent, though, a #1 ranking isn’t always what it used to be

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: No, Google Hasn’t Released Unannounced Penguin UpdatesThe last time Google has confirmed a refresh or update to the Penguin algorithm was back in October 2012… Please visit Search Engine Land for the full article

Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic.

Is Google pushing Penguin Updates without announcing them? A recent Google video might give that suggestion, but the Google tells us this is not the case. Confusion Over Penguin Refreshes The last time Google has confirmed a refresh or update to the Penguin anti-spam filter was back in October..

Google announced on Google+ they are expanding their Google Glass Explorer program, the program where people like you and me can potentially get our hands on a Google Glass. There are some conditions