Archive for February, 2013

SEO Content Analysis Using Google Analytics

2013/02/20

Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming more important. Use this simple method to gain content insights.

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5 Content Sourcing Ideas Through Word Visualization

2013/02/20

One of the most common problems marketers have with content is ideation. This is especially true with companies that have relied on just a few individuals for things like blogging and social promotions. Eventually, people will run out of their own ideas.

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Don’t Let Your Agency Fall into the T-Shaped Black Hole

2013/02/20

Type “t shape employee” into Google and you’ll see phrases like “employees of the digital age” and “the key to success”.

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Search Funnels in AdWords Show Value for Every Click

2013/02/20

AdWords search funnels reporting has been super-sized with greater visibility, help documentation, and data integration into multiple account views. Here’s why search funnels are valuable and how advertisers can start tracking conversions.

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Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress

2013/02/20

If you have any sentimental attachments to your ramblings or photos on Posterous, you have a couple of months to save it or put it to use elsewhere. WordPress has made it easy to import all of your content that used to live on Posterous.

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Creative Content Marketing: Winning Hearts, Minds & Wallets

2013/02/20

The goal: optimized content that attracts, engages, and converts. To get there

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Google Planets Logo: Who Was Nicolaus Copernicus?

2013/02/20

Visiting Google today you will see a special Google logo, aka Doodle, for Nicolaus Copernicus’s 540th birthday. The logo is of planets revolved around the sun, as opposed to other views of the day. As you can see, the Google name is etched into the logo..

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Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity

2013/02/20

Posted by aleyda Last week, I had the opportunity to give a Mozinar on the different steps and activities involved in a Mobile SEO process, from the initial research, analysis, and decision making, to the development, optimization, and measurement. I outlined the following phases: The Mozinar covers the different phases of the Mobile SEO process, along with the different aspects and criteria to consider to make the best decision according to your own online characteristics and capacity, from a business, audience, content, and technical perspective.

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