Archive for February, 2013

Dear Google Alerts: Why Aren’t You Working?

2013/02/15

One of Google’s oldest features is Google Alerts, where you can enter keywords you want to monitor and get an email report each day about any new search results that match those terms. It was awesome; but for several weeks, it’s become nearly useless. My long-standing settings have been…

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Types Of Google Webmaster Notifications

2013/02/15

Matt Cutts of Google posted an interested video on YouTube that shared the types of Google Webmaster Tools notifications they send out. Google sends out hundreds of thousands of notifications each month and 90% of those are black hat related…

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Search In Pics: Brin’s Kiteboat, Al Gore @ Google, Google+ Circus & Scary Android Eyes

2013/02/15

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Sergey Brin Kiteboat: Source: Google+ John Mueller’s…

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Why Relationship Marketing Trumps Content Marketing

2013/02/15

The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy them, too. The world of advertising gives us lots of ways to get our message out there, but only relationship marketing lets us create true two-way communication with our customers

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Deep Dive Into Bing Webmaster Tools – Part 3 Wrap Up

2013/02/15

In the first and second posts in this series, Vincent Wehren has taken us through an insider’s guided tour of Bing Webmaster Tools (BWT). We’ve learned that BWT was originally an internal SEO toolset that progressed into a very robust external platform and continues to evolve. Users can access very..

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How To Getting Analytics Right With PLAs

2013/02/15

More so than any other product in the AdWords suite, managing, reporting on, and making sense out of Product Listing Ads (PLAs) extends beyond the toolsets provided in AdWords. The levers that we can push and pull exist within two unique systems — AdWords and Merchant Center — and, as a…

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Video Recap of Weekly Search Buzz :: February 15, 2013

2013/02/15

It was a busy week of weirdness within Google Webmaster Tools. First, I cover how SEOs and webmasters want a bad link report. Matt Cutts shared the types of Google Webmaster..

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Marin Software Files For IPO

2013/02/15

Marin Software, one of the leading search and social marketing platform providers, has filed to go public. The amount the company expects to raise right now is uncertain because, “The number of shares to be sold and the price range for the proposed offering have not yet been… Please visit Search Engine Land for the full article.

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Marin Software Files For IPO, Market Appetite Uncertain

2013/02/15

Marin Software, one of the leading search and social marketing platform providers, has filed to go public. The amount the company expects to raise right now is uncertain because, “The number of shares to be sold and the price range for the proposed offering have not yet been..

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Important SEO Habits to Adopt for Post Panda-Penguin Era Survival

2013/02/15

In a constantly changing SEO landscape, it is important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in the SERPs, thereby widely affecting the rankings of the various websites. Last year, Google launched the Knowledge Graph aimed at helping users find relevant information Author information Don Pathak Don Pathak is the Director, SEO and Content Development at Speed Coverage, a leading independent Digital Marketing and SEO Agency.

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