In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2013/02/08
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Matt Cutts, head of the Google Webspam team, fields a great question about how to handle developing news.
Monitoring online reputation for businesses, brand names, and even persons is a necessary evil in today’s world of consumer generated content via blogs, social media and review sites. It’s not just the search results that one has to worry about anymore but blogs, Twitter, Facebook, Yelp and the list goes on. One negative review can bring a small business to its knees
Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will be observable over the long term.
Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom can raise your visibility in search engines and with the media
Brands on Facebook More Socially Devoted Than Ever In order to be successful on social media channels, regardless of your industry, marketers must be socially devoted, say researchers at SocialBakers.com. Their latest Socially Devoted report and corresponding infographic shows that brands on Facebook have made great strides in both speed and volume when responding to fan interactions with their Company Page. Among their Q4 2012 findings, SocialBakers reports: The average brand response time on Facebook is now 13.7 hours, compared to 20.9 hours in Q2 2012
Social media on a global scale shows no sign of slowing down. In 2013 the big stories to watch will include continuing growth in emerging markets, increasing mobile usage, multimedia engagement, and established giants vs. niche and local networks
Four years ago, Google introduced expandable AdSense ads but truth is, I’ve never seen an AdSense unit that expanded in all the four years since the introduction. That seems to be changing..
When creating videos, focus on high-arousal emotions and stay away from low-arousal emotions. Default to focusing on the positive more frequently than the negative, but don’t completely rule out negative content, it is still linked to virality.