For weeks now, top level Google AdWords advertisers were rumbling and kicking their feet about an upcoming change they have been hearing about from their Google reps. That was officially announced yesterday, called Google AdWords Enhanced Campaigns

Just this week Google has announced what could be a game changer in the world of digital advertising. Their new “Enhanced Campaigns” represents not only some serious headway as it relates to smarter marketing and advanced tracking capabilities, but the fact that going without a mobile optimized website simply is not an option anymore. What Author information Rachel Freeman Rachel Andersen works for the Portland based SEM agency Anvil Media, Inc

Links that are tightly related to a keyword combination have a much stronger effect on its ranking. Their effect isn’t broad and your site needs links in various degrees of relevance.

Enchantment, as defined by bestselling business guru Guy Kawasaki, isn’t about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity

Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of specialists, color and image concerns, multiple currencies, and technical issues.

The Big Game has come and gone. While most people are talking about their favorite or least favorite commercials, the real show stopper wasn’t the ads or the half time show.

Amidst all the excitement around data-driven marketing, it’s easy to forget the unsung heroes that make it all possible: the little blocks of code known as pixels.

Channel Intelligence handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web. Channel Intelligence was a Google Shopping launch partner prior to the purchase agreement