Yesterday we reported that Google’s link report dropped the number of links being reported across virtually all sites. Some have seen 70% drop in link counts as reported in Google Webmaster Tools.

Yesterday Australia’s highest judicial body, called The High Court of Australia, overturned a lower court decision that held Google responsible for paid-search ads deemed deceptive by  Australia’s antitrust regulator, the Australian Competition & Consumer Commission (ACCC)…. Please visit Search Engine Land for the full article.

As the SEO industry has slowly evolved over the past five years in response to Google’s aggressive initiatives to combat web spam (and those looking to game the system) in order to produce the most relevant results for user queries, SEO’s have recently needed to make the choice between Generation X (Black-Hat) strategies played by Author information Todd Bailey VP of Digital Strategy & Marketing at WebiMax Todd Bailey is Vice President of Marketing and Digital Strategy at WebiMax in Mount Laurel, NJ. WebiMax is an industry leading search engine optimization (SEO) firm with over 150 employees and 500+ clients worldwide

Backlinking strategies within an SEO strategy are often overcomplicated, but they don’t have to be. Practice an optimized content marketing strategy and make sure your backlinks pass this RAID test so your web presence will excel on Google.

Give props to Oreo and 360i. The staple American brand and its big time creative agency just changed the way we will over live events forever by simply creating a well-timed image ad. By telling Twitter users that you can “Still Dunk in the Dark”, Oreo did what many people never imagined.

Give props to Oreo and 360i. The staple American brand and its big time creative agency just changed the way we will over live events forever by simply creating a well-timed image ad.

While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important metrics, when looked at individually, they can actually cause you to make misinformed decisions.

Over the course of my online marketing career, I’ve had the opportunity to participate on both sides of the online PR outreach process, pitching publications on behalf of clients as well as receiving them as a search and social industry journalist.

A Google AdWords Help thread has an advertiser who implemented a landing page that asks for credit card information in not a standard manner. The URL itself, when a user lands on the page…

About six months ago said they prefer webmasters go with a responsive design technique for their web sites. But like anything Google related…