Google has announced an update to its AdWords trademark policy that streamlines the rules on using third-party trademark keywords in campaigns. With the update, Google now has a consistent global policy that allows advertisers to bid on competitor third-party trademark keywords.

Starting today, LinkedIn members will begin seeing a number of enhancements to the professional networking site, including a new unified search feature and a smarter query intent algorithm that continuously serve up more relevant results. With over 5.7 billion searches performed on LinkedIn last… Please visit Search Engine Land for the full article

In a perfect world, building search engine referral traffic would be easy. You’d pull out your limitless marketing budget checkbook, call up the industry’s most widely-renowned SEO firm and sign on for the company’s “Platinum” package

Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But social drives far less traffic than search

Recent changes to social ad platforms mean marketers may have a bit of catching up to do in the social advertising arena. Twitter recently launched their new advertising API , allowing marketers to work with Ads API Partners to manage Promoted Products and Accounts ads; eMarketer expects Twitter ad revenue to grow to over $800 million by 2014, to account for 12.7% of all social network ad revenues

Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches.

Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a new digital chapter also begun in the Catholic Church

Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms.

Posted by Dan Peskin This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Whether you’re just starting to invest in social marketing for your business or are looking to take social to the next level with advanced strategies and tactics, SES New York will feature several sessions to help you reach your marketing goals.