Archive for March, 2013

How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail

2013/03/14

Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their AdWords ads in a third of their markets and found no appreciable loss in sales.

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SearchCap: The Day In Search, March 14, 2013

2013/03/14

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Why Local Retailers Should Be Using Open Graph Markup Last November, Chris Sherman highlighted the findings of Forrester research in his article, Forrester Rates..

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Why Local Retailers Should Be Using Open Graph Markup

2013/03/14

Last November, Chris Sherman highlighted the findings of Forrester research in his  article, Forrester Rates The Top Large Search Marketing Agencies. As Chris noted, the Forrester report asked and answered this question: “What are the biggest search marketing challenges you expect to face in the…

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Google Kicks Ad Blocking Android App Out of Google Play Store

2013/03/14

Google pulled ad blocking app AdBlock Plus. Google says it “interferes with or accesses another service or product in an unauthorized manner”, which Google said is a violation of section 4.4 of its Developer Distribution Agreement

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Facebook Talks About Ranking Results In Graph Search, Confirms Plans For Post & Comment Search

2013/03/14

Facebook’s engineering team is sharing some of the technical aspects of Graph Search, including a discussion today about how it indexes and ranks data via its Unicorn framework — the basis of its new Graph Search engine. In today’s blog post, Sriram Sankar talks about… Please visit Search Engine Land for the full article.

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Facebook Talks About Ranking Results In Graph Search, Confirms Plans For Post & Comment Search

2013/03/14

Facebook’s engineering team is sharing some of the technical aspects of Graph Search, including a discussion today about how it indexes and ranks data via its Unicorn framework — the basis of its new Graph Search engine. In today’s blog post, Sriram Sankar talks about… Please visit Search Engine Land for the full article

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Google Testing New ‘Search Within’ Tool; Also, Bigger URLs In Search Results

2013/03/14

Here are a couple current user interface changes that Google appears to be testing. Search Within The first one comes to us from Tecno-Net, and shows Google adding a “Search Within” command to its Google Instant interface.

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Top 4 Strategic SEO Trends to Watch for in 2013

2013/03/14

Last year saw another whirlwind of changes and developments in search technology, with 65 updates to Google’s algorithm in August and September alone. Developing sites that perform well consumes so much energy that it can be easy to get caught up in the tactical day-to-day changes each time search engines do something new. Companies that will continue Author information John Mihalik CTO at Skyword John Mihalik has over 20 years of experience in the software engineering industry

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Google’s 3 Steps To Optimizing Your Web Site (One Page Cheat Sheet)

2013/03/14

Kaspar Szymanski a Search Quality Strategist based in Google’s Dublin office posted the official one page Google SEO cheat sheet designed to dumb down webmaster and SEO related techniques.

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Facebook Redesigns Continue With Timeline: Community Managers Be Ready

2013/03/14

Yesterday Facebook posted another major announcement to its blog.  The long tested redesign of Timeline is beginning to roll out

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