Archive for April, 2013

Can User Generated Comments Cause A Google Penalty

2013/04/22

There is this theory going around by “giveaway bloggers” that non-spammy comments can cause a Google penalty. You can read about it over here and over here – where you can see that an SEO told this site that they are penalized in Google because of the bad comments they have..

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Eric Schmidt on Google’s UK Tax Record: ‘We Fully Comply With the Law’

2013/04/22

Eric Schmidt has defended Google’s UK tax payments, saying the firm operates within the law and is responsible for “billions” of spend in the country. The Public Accounts Committee says Google paid £6 million in taxes from revenues of £396 million

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7 Landing Page Tests You Can Run Tomorrow!

2013/04/22

For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds go wild for this type of session, I’ve decided to use this space to focus on effective landing page elements and provide several examples thereof….

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Google Creates iOS App To Manage Your Google Places Listing

2013/04/22

iClarified spotted that Google released (too early) an iOS app that lets businesses manage their Google Maps listings. I am not kidding you…

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German Privacy Regulator Fines Google Over Street View Data Collection, Calls For Tougher Financial Penalties

2013/04/22

A fine of 145,000 EUR (roughly $189,000) is trivial for Google. But that’s close to the maximum fine allowed by German law ($150,000 EUR). The fine is being imposed on Google for violations of German privacy and data protection laws stemming from the so-called “WiSpy” episode in..

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April Mozscape Index Is Live

2013/04/22

Posted by bradfriedman Hello Mozzers, and happy Monday! My name is Brad Friedman , Technical Lead for Mozscape, and I'm happy to announce that we've released a brand new Mozscape index for April.

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Email Marketing 101: How to Segment Your List

2013/04/22

If you’ve studied digital marketing techniques at all, you’ve probably heard how important it is to compile a list of your customers’ email addresses at least a few times throughout your career. And indeed, having an email list can represent a huge opportunity for your company’s marketing initiatives.  Once you’ve persuaded subscribers to share their Author information Sujan Patel Sujan Patel is the co-founder of Single Grain, an SEO Agency based in San Francisco, CA. Single Grain specializes in helping start ups and Fortune 500 companies with their digital marketing strategy

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Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand

2013/04/22

A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into your plans.

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Drive More Demand for Your B2B Business with Optimized & Socialized Content Marketing

2013/04/22

With 9 out of 10 B2B marketers using content marketing, competition for attention is more fierce  than ever. The constant battle with Google algorithm and indexing updates and the masking of useful data against which to optimize has caused many ambiguities when it comes to implementing traditional SEO advice

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Pinterest Best Practice Tips for Brands

2013/04/22

Pinterest is seeing explosive growth. It is being adopted by brands, as well as users following these brands. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing social platforms

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