A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged. In the first part of Public Relations For SEO: The Complete Guide, we talked about how to convince… Please visit Search Engine Land for the full article

This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will..

A WebmasterWorld thread has a webmaster sharing a notification message he received via Google Webmaster Tool. The interesting part is that this notification is very specific that although the site has a penalty…

Whenever we talk about SEO, it’s always about the SEO team (no surprise there). However, it’s important to realize that other departments in your company might very well be able to help boost your optimization. Your sales team in particular is going to be a huge asset to you when it comes time to really Author information Amanda DiSilvestro Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates.

The rapid growth of social media has meant that search engines now invest a significant amount of time into innovating how content discovery works on the Web. Recent projects such as Facebook Graph Search and the growth and adoption of Google+ signify the developing relationship between search… Please visit Search Engine Land for the full article

Are you prepared for the impending “next generation” of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility

One aspect of SEO reporting that’s relatively difficult for SEO professionals to explain to their clients is search engine rankings. Since rankings differ depending on myriad factors, a common question every SEO professional has heard countless times is “why do I see different rankings than what you’re reporting?” However, while top rankings have long been Author information Jayson DeMers Jayson DeMers is the founder & CEO of AudienceBloom , a Seattle-based SEO agency, as well as Crackerize.com , a lyrics-humor website. You can contact him on LinkedIn , Google+ , or by email

Marketing software must be powerful and versatile enough to accomplish specific tasks and automate processes, yet also user-friendly and scalable. The purpose of automation is to help you save time, increase revenue, improve communication and better measure the return on your investment in all marketing activities.