Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want to understand when and how to use it to illustrate issues or demonstrate products more dramatically.

Facebook is getting into the verification business. The blue check mark identifying verified pages and profiles will appear in timelines, stories, search results, news feed ads and while users hover over the name of a page elsewhere on the site.

Advertorials have been popping up on websites more frequently over the past year or two.

Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals.

Rather than trying to pick out individual bad links, Google says webmasters should disavow links from an entire domain. While the machete approach may seem extreme, the opposite approach means a longer time frame to clean up your link profile.

The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up new goals and all the way through to reporting, working with your analytics goals has changed

Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data.

Yesterday, Google’s head of search spam, Matt Cutts posted a video on Google’s stance on using advertorials in a way to manipulate Google’s search results. As you can imagine, if you use advertorials …

There are notable similarities between keyword and PLA campaigns that, when leveraged properly, will give retailers greater control of their campaign management. Let’s evaluate how retailers can leverage best practices from their keyword campaigns and apply them to their PLA campaigns for maximum…