Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data to connect with target audiences face an uphill battle.

There are a lot of different theories on how keyword match types are best implemented to give you the biggest bang for your buck. For a long time a strong combination of Phrase and Exact Match was the best way to go about it

In SEO, like sports, there will be wins and losses, stagnation and growth. If you’ve had success with bad SEO practices, then you’ve been playing on borrowed time. Now you need the right expectations about how you look at what constitutes a win.

Last week I attended the SMX Advanced session, “Maps & Metros: Surviving And Thriving In Local Search,” moderated by Matt McGee with speakers Mike Blumenthal, Mary Bowling and Mike Ramsey. It’s extremely challenging right now to recommend new “advanced” SEO methods…

One thing about the SEO industry is that for the most part, we are a tight community and we do care about each other. When I hear sad news about a fellow SEO…

As you know, Google celebrated the ten year anniversary of Google AdSense yesterday and to celebrate, Google made a cute pong game for those publishers who can login to their Google AdSense console…

Every year PPC marketers hope to make the list. I’m so proud of my mentor, partner, and friend John Rampton. This year marks the second time he made the list of the top 25 most influential experts in 2013! What does it take to hit the list?

Posted by iseff The app ecosystem is growing quicker than almost any other ecosystem has before, and the shift from desktop web to mobile app is happening faster than even the most optimistic predictions thought.

When I heard the news, I wasn’t one bit surprised. Facebook advertising is not only a strategy that I love, but it’s a cakewalk when compared to other advertising mediums: Google PPC & Bing Ads.