In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the..

Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic traffic data. Unfortunately, Google now is returning trackable referral information for PPC only, skewing the ability to accurately apply this information

Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the same listing process, with a few points of differences here and there. Last year I took on the position of Director of Marketing at Ogle School, a .EDU that has Author information Jeff Chiarelli Director of Marketing at Ogle Schools Jeff Chiarelli is the Director of Marketing at Ogle School and his background includes a decade of SEO & PPC in the financial space, SuperPages.com, Dex Media and various eCommerce firms

Google has officially acquired Waze, or announced they have agreed to acquire them. Waze is a social mobile app GPS, mapping, directions application with a very dedicated and loving user base.

A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate.

It’s been 3 months since Google announced that Reader was being put out to pasture, and now July 1st is looming just around the corner. Have you found your replacement yet?

Google Operating System noticed that Google Image search added navigational arrows to browse through image search result large thumbnail by large thumbnail.

Google has taken a strong stance on mobile SEO, announcing there will be demotions if your site is not mobile friendly or is misconfigured when it comes to being mobile friendly…

There are new reports surfacing of a bug in Google Webmaster Tools…

Posted by Dr-Pete This is a post that has been gnawing at the edges of my brain for years, and I think the time has finally come to write it. Our recent Moz re-brand launched the inevitable 4,789th wave (and that’s just this year) of “SEO Is Dead” posts. This isn’t a post about our reasons for broadening our brand (Rand has talked extensively about that) – it’s a post about why I think every declaration of SEO’s demise misses something fundamental about our future