AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. It’s beta, and is officially called the image extensions beta.

It’s no secret – the world of online marketing is becoming flooded with more and more competition as the days go by. Business owners are taking more and more money away from traditional forms of advertising (such as print & tv), and putting it into online channels. Because of this extra competition, it’s getting much Author information Jeremy Decker Jeremy Decker is the SEM manager for Australian Google Adwords & SEO agency, Click Click Media

A new study, “Quantifying Movie Magic with Google Search”, analyzed 99 films released in 2012 and has some surprising endings for movie marketers. Google has found a way to quantify movie search intent, but also predict box office performance

Pinterest has introduced a ton of new functionality this year, beginning with its new look in March.

As marketers accumulate information about customers, it is also important to identify common characteristics and patterns to help guide messaging, engagement and offers. Behaviors that contribute to your business objectives like, sales, advocacy, sharing, referrals and repeat business might contribute to your understanding of an “ideal” customers that can be characterized as a persona: Admin Bob – Influences the CEO on software purchases and cares about price, service and speed. Being able to identify your “best” customers also means there’s another end to the spectrum:  patterns that reflect undesirable customer behaviors and an “avoid” persona: Gatekeeper Jane – Maintains power by filtering information to the CEO about software purchases.

In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO…

In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO… Please visit Search Engine Land for the full article.

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Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here’s how you can show decision-makers that social is a key investment for the growth of their organization

Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here’s how you can show decision-makers that social is a key investment for the growth of their organization.