It becomes less and less frequent to have to brush up on which metrics to look at when I perform my seminars for intermediate AdWords advertisers. They usually know that the best approach is to review a mix of metrics such as: CTR Conversions Cost per conversion Value per conversion By using these four metrics Author information Andrew Lolk Co-Founder at White Shark Media at White Shark Media Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy . He’s worked in AdWords since 2009 and have co-founded White Shark Media ; A Paid Search agency specialized in delivering results for small to mid-sized businesses in the US

Nestivity is an innovative tool that enhances a brand, business or individual’s Twitter conversations. Rather than having one-off, short-lived exchanges of information, Nestivity enables users to actually engage their audience in ongoing, meaningful conversations.

Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as clicking on a button, to actually display that text on the page. How does Google handle this type of hidden text

The Apps for Google Glass are now rolling in and on the marketers front…

The Apps for Google Glass are now rolling in and on the marketers front…

Posted by Dr-Pete Back on June 21st, Matt Cutts replied to a tweet about payday loan spam with an unusual bit of information (reported on Search Engine Roundtable ): The exact timeline was a bit unclear, but Matt seemed to suggest a prolonged algorithm update covering as many as three weeks.

Earlier this month, we reported signs of Google testing favicons on AdSense ads – the last time we saw tests on this was in 2005. Well…

There has always been a lot of discussion around the topic of conversion rates and if that impacts your Google rankings. Of course, the correlation versus causation item is on the top of ones mind when discussing such topics. But I wanted to share with you a WebmasterWorld thread that tested this..

Here is a recap of what happened in the search forums today…